Internal and External ESG Campaign
The challenge was clear: VLI was about to go public on B3 and needed the audience to follow the ESG practices they had already been implementing for years, long before even considering entering the stock exchange.
The communication had to run one way internally and another externally but, of course, with the same tone of voice the brand already used. The key was the strategy around audience, channels, and messaging. As someone passionate about ESG policies, this project was extremely rewarding to carry out.
When:
July 2021
Client:
VLI
Goal:
Communicating ESG policies to diverse stakeholders
Skills:
Internal Communication - Branding - Positioning Strategy - Digital - Leadership - Storytelling - ESG - Data Analysis
