New Empire Campaign
After the success of the The Last Dance campaign, we wanted to show that Imperial was more alive than ever and that we relied on the dedication of our fans. The goal was to bring the community closer to the team and show that everyone was part of this empire.
The campaign had a fully digital launch, featuring Imperial’s super fans and narrated by the CEO himself. The timing was carefully chosen to coincide with a major event in the sports world, the Galáticos Open, where we were present.
The results: over 2 million views across three campaign posts, the launch of a new jersey inspired by the Empire’s storytelling, and posts aligned with the new concept.
When:
December 2023
Client:
Goal:
Launch of a new institutional campaign
Skills:
Strategy - Digital Strategy - Branding - Storytelling - Data Analysis - Teamwork - People Management - Creative - Leadership
