Cookies from Vilma

A well-established company in the pasta and cake market, launching a new product is always a challenge. The audience knows the brand but is loyal to specific products, so we needed a launch strategy that was appealing not only to consumers but also to supermarkets and retailers.

That’s why I created the #VilmaMeDáBiscoito campaign, which started in digital by tapping into the “biscoitar” trend and then brilliantly migrated offline. All people had to do was tag Vilma and use the hashtag and the company would send them a basket full of cookies. More than 300 baskets were delivered.