Campaign with
playful communication
The Cecília Meireles Institute, located in Belo Horizonte, was about to open a new school but was struggling to stand out in the market, especially as a more niche institution that didn’t offer all grade levels. Highly respected and partnered with top “elite education” schools, our goal was to enhance communication by highlighting their greatest differentiator: HUMANIZED EDUCATION!
We conducted field research with some of the parents already part of the school community and identified where we could position them in the market. From there, we created a tagline "The best of the childhood" and a campaign that was both aspirational and aligned with their values.
When:
April 2018
Client:
Cecília Meireles School
Goal:
Brand Repositioning
Skills:
Strategy - Research - Benchmarking - Creative - Digital - Content Pillars - Internal Communication - Marketing - Conversion - KPIs
