Cutting-edge technology
in agriculture
New Holland is one of the market leaders when it comes to agricultural technology, and this launch was no different. The T9 was the first product in the line with PLM connectivity intelligence — meaning you had all the technology in the palm of your hand, able to operate the machine from the comfort of your home, with 24-hour NHAG assistance.
Our campaign needed to provoke the conclusion: “The new T9 is the best tractor on the market. With it, I will boost my productivity and profitability.” On top of that, we had to speak our audience’s language and highlight the real competitive advantages of the product.
The result was a complete ON and OFF campaign, with activations at trade shows, live marketing, influencer partnerships, TV commercials, and YouTube videos.
When:
March 2021
Client:
New Holland
Goal:
Launching a new product with a 360° campaign
Skills:
Digital - Strategy - Campaign Launch - KPIs - Tone of Voice - Creative - Teamwork - Leadership
