Party and Brand Visibility
Together with Stanley, we faced a Carnival challenge: brand visibility and cup distribution.
I created a plan covering Rio de Janeiro, Salvador, and São Paulo, but due to budget we focused on Rio and Salvador.
Since Carnival is one of the most democratic celebrations in the country, we chose to activate in VIP boxes but also made sure to be present at Rio’s street parades and parties at the city’s most beautiful hostel, Jo&Joe’s.
The results: 1,640 personalized cups, over 6,000 registrations, and strong brand visibility thanks to Instagrammable spaces both in the VIP boxes and at the street parades.
When:
February 2024
Client:
Stanley 1913
Goal:
Showcasing that Stanley is for every taste and every kind of celebration
Skills:
Live Marketing - Strategy - Production - Research - Partnerships - Activation - Audience Recognition - Leadership - ROI - KPI
