Launching a new
experience
We had a big challenge ahead: launching a space that brought together fashion, gastronomy, and wellness. They wanted something disruptive (as always, haha), and we knew branding would make all the difference.
So I created a concept, a tone of voice, and, together with the incredibly talented creative team, we developed the visual identity that tied everything together! I also designed the launch event, both digital and offline, bringing in a contemporary ballet company to elevate the visual impact and deliver the unique touch they were looking for.
The audience resonated perfectly with the plan, and the launch was a success!
When:
August 2021
Client:
Espaço 356
Goal:
Launch and Branding
Skills:
Strategy - Research - Branding - Digital - Institutional Launch - Creative - Teamwork - Leadership
